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NBC’s Live Web Olympics Coverage Seen Drawing Pay Viewers: Tech

Comcast Corp.’s NBC Universal is providing live online coverage of every Olympics event for the first time this year. The catch is you have to be a pay-TV subscriber to watch with your tablet, PC or mobile phone.

The network plans to produce 3,500 hours of online coverage, including all 32 sports and 302 medal events from NBCOlympics.com. A company website will help viewers get a username and password from their cable or satellite service.