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Murdoch to Buffett Converge on Sun Valley as Mobile Shapes Media

Media executives gathering at Allen & Co.’s conference this week in Sun Valley, Idaho, will look for opportunities to capitalize on an entertainment environment shaped by the shift toward mobile and online viewing.

Apple Inc.’s success with the iPad, iPhone and iTunes store has spawned competition from tech companies trying to catch up, from Microsoft Corp. and Google Inc. to Inc. The trick for News Corp.’s Rupert Murdoch and Hollywood studios like Walt Disney Co. is to capture new sales without destroying the traditional markets that still dominate their businesses.