Just Shazam It

Data: Shazam; Photographs by Stuart Wilson/Getty Images; Brendon Thorne/Getty Images; Bobby Bank/WireImage/Getty Images

Shazam is a smartphone app that can identify nearly any song playing on the radio, even over the din of a coffee shop. It’s been downloaded more than 200  million times and become modestly successful; by steering buyers to iTunes, it generated about $24  million in revenue for the 12  months ended June  2011, the most recent figures available. Here, the startup’s data illustrate how and when people discover hits.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.