Samsung's Smartphone Pitch Fuels Mobile-Ad Boom

Visitors walk past the Samsung Electronics booth at the World IT Show 2012 in Seoul, South Korea Photograph by SeongJoon Cho/Bloomberg

Samsung Electronics (005930:KS), eager to retain its lead over Apple in the smartphone market, will soon deliver discount offers to the very iPhones it wants consumers to ditch. In the next few weeks, some users of the latest version of Apple’s handset will get a marketing message offering as much as $300 to people who trade it for a Samsung device.

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