Penfolds Turns Cabernet Sauvignon Into $168,000 Art
On June 28, Penfolds Wines launched a limited edition of its 2004 Block 42 Cabernet Sauvignon for $168,000. That’s several times more than the original price of $225 when it was released five years ago, and Penfolds claims it’s now the most expensive wine in the world sold directly from a winery.
Still, the Australian winemaker intends for this release to be more of an art piece. Its clearest distinction is the new bottle, if you can call it that. Penfolds describes it as an “ampoule,” or a sealed glass capsule, with a wooden box. Buyers are also paying for the pomp and circumstance involved in opening it: When you decide to drink the wine, Penfolds will send a winemaker with a specially designed, tungsten-tipped, sterling silver tool to cut it open. (You can always attempt to saber the bottle, but it’s not recommended.)