Why the NYT-Flipboard Deal Is a Smart Move

Photograph by Michael Nagle/Bloomberg

The New York Times hasn’t exactly been forthcoming with its digital content in the past: The only way you could get it was through the newspaper’s apps or via excerpts on a site like the Huffington Post or Google News. That is why the deal it announced early Monday with the magazine-style news aggregation engine Flipboard is worth paying attention to. For the first time, subscribers will be able to access Times content via something other than the NYT’s own site or apps. It may not be a huge revenue generator (at least not in the short term), but it is still an encouraging sign of a traditional media player trying to adapt to a new model.

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