Urban Outfitters Inc., the operator of more than 400 stores under brands including Anthropologie, is looking to Amazon.com Inc. as an example as it works to generate half its sales online, said Chief Financial Officer Frank Conforti.
Chief Executive Officer Richard Hayne is “driving the strategy to push us to rethink how we look at that channel and how we think about that opportunity,” Conforti said today at an Oppenheimer & Co. consumer conference in Boston.
