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Facebook's Board Discovers Sheryl Sandberg. Why Now?

Facebook's Board Discovers Sheryl Sandberg. Why Now?
Photograph by David Paul Morris/Bloomberg

Finally! Victory! A crack in what CNNMoney‘s Laurie Segall calls “the ultimate boys club.” Facebook has a woman on its board! And not just any woman: Sheryl Sandberg!

Then again, that’s the reaction from people who don’t work there. Over at Facebook, the June 25 announcement that Sandberg is joining her company’s board seemed oddly flat. There was her job description—which includes overseeing functions from marketing to business development—for that rare reader who might not know what the world’s most famous chief operating officer does. There was Founder and Chief Executive Officer Mark Zuckerberg, who hired her away from Google more than four years ago, quoted as saying, “her understanding of our mission and long-term opportunity, and her experience both at Facebook and on public company boards, makes her a natural fit for our board.” (Even for a man who’s not known to wax eloquent about people in public, it’s hard to imagine that sequence of words coming out of his mouth.) Sandberg didn’t comment on becoming the social network’s first-ever female director, opting instead to state how fortunate she feels to “be part of a company that is having such a profound impact in the world.” When approached for further comment on the matter, a Facebook spokesman responded there wasn’t much to add. Yawn. Next press release, please.