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Renault Mulls Salvation in New Luxury as Europe Sales Fade: Cars

Renault SA is considering adding two upscale brands and further expanding in emerging markets to decrease the automaker’s reliance on Europe’s shrinking volume car market.

Renault may revive the Alpine marque to offer sports cars and create another high-end brand to sell luxury models, Chief Operating Officer Carlos Tavares said in an interview last week at the French automaker’s headquarters in the Paris suburb of Boulogne-Billancourt.