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Don't Let 'Showrooming' Sabotage Your Shop

Don't Let 'Showrooming' Sabotage Your Shop
Photograph by Matthew Ryan Williams/The New York Times via Redux

How can retailers protect themselves from “showrooming,” where customers come into our store to find products they want to buy, but then walk out or stand right there and purchase them online from someone else? —L. W., Chula Vista, Calif.

Seeing customers turn on their smartphones—and then pass on buying your merchandise—hurts. “It’s like being at the high school dance and watching your date leave with someone better-looking than you,” says retail consultant Bob Phibbs.