Adidas Reebok Revival Depends on CrossFit for New Sales: Retail

At a CrossFit gym in Nuremberg, Germany, plastered with the logos of shoemaker Reebok, customers sweat through a workout dubbed “A Fight Gone Bad.” The same could be said for Adidas AG’s effort to turn around the flailing Reebok, which it bought in 2006.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.