What Media Companies Could Learn From a Student NewspaperMathew Ingram
It’s obvious by now that many newspaper companies are struggling to make the transformation from print to digital. Shutting down the print version on certain days—as Advance Publications and Canada’s Postmedia have recently done with many of their titles—and putting up pay walls are seen as desperation moves, part of a forced march toward digital made as a result of financial distress. But not everyone sees it this way: The Daily Emerald, a student newspaper at the University of Oregon, is going “digital first,” not because it has to, but because it sees that as the future and ultimately a better way to serve its readers.
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