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Zynga Falls to Record Low as Cowen Reports Declining Use

Zynga Inc., the biggest maker of games played on Facebook Inc.’s social-networking site, fell to a record low after analysts at Cowen & Co. said usage declined last month as players switched to mobile devices.

Shares of San Francisco-based Zynga decreased 10 percent to $4.98 at the close in New York, the lowest price since the company sold shares at $10 apiece in an initial public offering in December. Through yesterday, the stock had dropped 41 percent this year.