Starbucks' Food FightBy
Howard Schultz has a complicated relationship with food. As the chairman, chief executive officer, and president of Starbucks, he has tried over the years to find just the right kinds of fresh food to sell in the company’s U.S. stores, which now number about 10,000. Schultz’s latest attempt involves the $100 million cash purchase of Bay Bread and its La Boulange bakery, whose products Starbucks will use to replace most of its current baked goods. “After more than 40 years, we will be able to say that we are bakers too,” Schultz said when he announced the deal on June 4.
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