What Are You Paying for When You Buy TV?Stacey Higginbotham
When pay-TV options came out in the 1980s, consumers were buying choice: more channels and more options for their prime time or daytime or anytime entertainment. But when the choices are infinite and spread among Facebook, So You Think You Can Dance, and Angry Birds, consumers aren’t demanding choice. In today’s world, what am I actually buying when I buy TV packages, be they from a pay-TV provider, Hulu, Amazon on Demand, or Netflix?
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