U.S. Blue Chips Want You to Buy Their Debt

American blue chips are marketing floating-rate notes to individuals
Data: Companies

“Looking for CD or Money Market Rates? You can do better.” That’s the pitch that greets visitors to General Electric’s Interest Plus website. GE, Duke Energy, Ford Motor, and Caterpillar, are among companies enticing a growing number of individuals to buy their debt through investments sometimes billed as higher-yield alternatives to checking accounts and money market funds.

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