Can a Margarita in a Pouch Weather Bud's Margarita in a Can?

Photograph by Emilie Baltz/fstop/Corbis

The infamous alcohol-fueled slushies sold at open-air bars on Bourbon Street in New Orleans have led to countless brain freezes. For fourth-generation locals Antonio and Sal LaMartina, they led to a business: Big Easy Blends. The brothers are trying to bring a taste of the city’s night life to homes around the country with a line of frozen drinks in squeezable pouches they launched in 2009. Dubbed Cordina, a mashup of their last name and the last name of their co-founder and chief financial officer, Craig Cordes, the bestseller of the brand’s five flavors is the lime Mar-GO-rita, which is 6 percent alcohol by volume. “It’s like Capri Sun for adults,” says Sal, describing the drinks’ fruity flavors and flexible packaging.

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