The Latest Domain-Name Gold Rush

Photograph by Scott Eells/Bloomberg

Registering a common business name as a domain name that ends in .com will often start in the thousands of dollars. That’s because almost all the combinations that hold commercial potential have already been registered. If the owners are making money from them, they’ll be reluctant to sell and they know they can command high prices if they do.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.