The Big Money in 'Instrumenting' Consumers

Why Salesforce.com and Oracle are buying social-media marketing startups
Photograph by David Paul Morris/Bloomberg

Last week, Oracle Chief Executive Officer Larry Ellison appeared at the All Things D technology conference and—while wooing the audience with his charisma and comedic stylings—talked about “instrumenting” consumers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.