At first glance, Facebook and Coca-Cola could not seem more different. One is a newly minted high-tech company, the other a relatively low-tech company with more than a century-old history. One offers an online service, and the other offers soft drinks and consumer packaged goods. One has been publicly traded for decades, whereas the other completed its IPO less than a month ago.
Yet these entities have at least three things in common. Both have a global customer base nearing a billion customers. Both have become personally relevant to these customers. And, at some point, both have faced crises of public confidence.
