Mad Men's Mixed Blessing for MarketersBy
With just two weeks of Mad Men left to go, it’s clear that the delay of season five didn’t dent the show’s cultural impact. That’s a mixed blessing to anyone whose brand is associated with AMC’s high-style depiction of Madison Avenue in the 1960s. (Creator Matthew Weiner’s refusal to allow more product placement in the show was cited as a factor in the long hiatus.) The level of love or loathing for the series among marketers may depend, in part, on whether their company paid to be there.
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