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Ocado Tackles Tesco With 3-D Gaming Technology in Grocer: Retail

Video-game software used to portray three-dimensional warriors, alchemists and dungeons is assisting U.K. online grocer Ocado Group Plc as it expands to take on supermarket giants such as Tesco Plc.

A software package called OGRE helps provide a computer-generated display of the automated processes taking place inside the company’s distribution center in Hatfield, England. Chief Executive Officer Tim Steiner and his management team can monitor the imagery from their iPads to iron out any errors that arise as Ocado increases its distribution capacity to record levels and seeks to become profitable for the first time.