A Facebook Phone: Ambitious Leap or Fatal Mistake?

Photograph by Tomohiro Ohsumi/Bloomberg

At this point, the fact that Facebook is struggling with its mobile strategy is not really news. The company itself flagged the issue in its pre-IPO documents, saying advertising revenue is not keeping up with expectations, and its $1 billion Instagram purchase was widely seen as an admission it needs a lot of help in the mobile department. But does it make any sense for the company to build its own phone? Some argue this would be a natural extension of the social network’s strategy, but others say it would be a monumentally stupid move to make and is almost inevitably doomed.

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