POM's New Ads Stick it to FTC, Quoting Judge Out of Context

Photograph by Matt Rourke/AP Photo

Just days after Chief Administrative Law Judge Michael Chappell of the Federal Trade Commission ruled that POM Wonderful made “false or misleading” claims about the effects of its drink, the pomegranate-beverage maker launched an ad campaign on May 24 that quotes an “FTC Judge” describing the product as a “…Natural Fruit Product with Health Promoting Characteristics.” The ads pull further quotes from the opinion.

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