Skip to content
Subscriber Only
Business
Pursuits

POM's New Ads Stick it to FTC, Quoting Judge Out of Context

POM's New Ads Stick it to FTC, Quoting Judge Out of Context
Photograph by Matt Rourke/AP Photo

Just days after Chief Administrative Law Judge Michael Chappell of the Federal Trade Commission ruled that POM Wonderful made “false or misleading” claims about the effects of its drink, the pomegranate-beverage maker launched an ad campaign on May 24 that quotes an “FTC Judge” describing the product as a “…Natural Fruit Product with Health Promoting Characteristics.” The ads pull further quotes from the opinion.

POM has bought full-page ads in such newspapers as the New York Times and the Los Angeles Times, as well as home-page takeovers on websites like CNN, the Huffington Post, and the Times home page and health pages online, according to a press release from the company.