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Chia Seeds, Wall Street's Stimulant of Choice

Forget Adderall. Traders now pop chia seeds to stay focused and energized
The company behind Chia Pets, Joseph Enterprises, does not offer a Chia bull
The company behind Chia Pets, Joseph Enterprises, does not offer a Chia bullIllustration by John Ritter

Christine Kenney, a triathlete who works the equity capital markets execution desk at Citigroup in Manhattan, starts every morning at work with a bowl of low-fat yogurt, honey, and a heap of chia seeds. Throughout the day she subsists on chia snack bars. “It’s better for my job because I’m not supposed to be off the desk very much,” she says, noting how she’s gotten most of the co-workers from her desk hooked on the seeds. “There’s other seeds out there that are nutritious, but this is the best. It’s the alpha seed.”

Chia seeds are more or less flavorless
Photograph by Alexey Kamenskiy/Shutterstock