Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?

Photograph by Manjunath Kiran/AFP/Getty Images

We all know Facebook needs to become a force in mobile advertising, but just how much of a force? If Facebook were to replicate the success of its desktop ad business on mobile, it would account for a healthy chunk of the entire world’s current mobile ad spending. And if it sticks with its planned approach to mobile ads, it will need to create a whole new mobile advertising sector from scratch.

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