Monetizing Which Way the Wind Blows

Photograph by Craig Cameron Olsen/Gallery Stock

An unusually mild winter in the U.S. made the economy look better than it was, as consumers purchased goods and businesses hired workers earlier than they normally would because of the warm weather. While this effect shows up in macro indicators such as retail sales and the jobs report, small businesses can have trouble gauging how temperatures and rain or snow directly affect their bottom lines.

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