Skip to content
Subscriber Only

What Your Company's Website Really Says

What Your Company's Website Really Says
Photograph by 20th Century Fox/Everett Collection

People don’t visit your website to look at design or ask about your CMS (content management system). They come for the content. If you want to keep viewers coming back, it’s worth your time and money to get it right. Here are a few companies that do—and some that don’t.

Good: Chevron

Chevron serves up good content for a very diverse audience. While product information is easily available, the company puts human interest stories first—creating a nice foil to the “big oil company” stereotype. Some pages get a bit long and convoluted, but most content seems up-to-date and accurate, which is more than many other big company sites can claim.