Can Yahoo Become a Modern Media Company?

Photograph by Tony Avelar/Bloomberg

Now that Yahoo! has managed to make its way through yet another CEO shuffle—its sixth in five years—the former portal must figure out what its future looks like. By replacing Chief Executive Officer Scott Thompson with Ross Levinsohn, who currently runs Yahoo’s global media business and who used to be a senior executive at News Corp., the company seems to be indicating that it wants to focus (again) on being a media player. But does Yahoo even have what it takes to succeed as a new-media entity? There are plenty of reasons to be skeptical, and the company’s knowledge gaps are not going to be easy to fill.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.