Google, Apple Tops With College Grads; Detroit Beckons

Photograph by Scott Eells/Bloomberg

Buried in debt and scrambling for jobs, college students can’t be blamed for gravitating toward employers that offer the security of big names, decent salaries, and promising career prospects. And in Universum USA’s latest ranking of favored employers they did just that—particularly business students, who elevated white-shoe strategy consulting firms such as McKinsey and Bain and such financial powerhouses as Goldman Sachs and JPMorgan Chase, and brought Apple to within a stone’s throw of first-ranked Google.

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