China Eyes Japan as the Land of Opportunity

The mainland’s top companies want to break into a tough market
Haier aims to develop a reputation for quality Photograph by Yumiuri Shimbun/AP Photo

As China’s most successful telecom equipment company, Huawei Technologies had more than $32 billion in sales last year and a strong presence in Europe, India, the Middle East, and other countries. Japan is another story. Huawei’s sales in the world’s third-largest economy amounted to no more than $700 million in 2011, tiny for a company of its size. Huawei has been in Japan since 2005 but as the numbers show, “we are still very small,” says Yan Lida, Huawei’s Japan president.

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