Britain's Surprise Shopaholics: Nigerians

Visitors from the African oil giant outspend Americans in the U.K.
Multilingual signs at Debenhams advertise discounts in Chinese, Arabic, and Hausa, a language spoken in Nigeria Courtesy Debenhams

Nigerian businessman Godwin Patrick took a three-week holiday to the U.K. this month to visit cousins. It wasn’t the only reason. “I’m here to shop,” the 38-year-old says as he strolls down London’s Oxford Street, clutching bags from Marks & Spencer and Associated British Foods’ Primark containing trousers for himself and dresses for his family in Lagos.

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