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RIM Woos App Developers in $13 Billion Market

When Apple Inc. began offering $1,599 tickets to its developers’ conference last week, the event sold out in less than two hours. Research In Motion Ltd., whose BlackBerry expo starts today, is working a bit harder.

The conference in Orlando, Florida, has plenty of space available. RIM has sought to entice developers with an early look at the new BlackBerry 10 phones, which are due later this year. The company is giving away prototypes of the devices in an effort to jump-start enthusiasm and get people designing software for the new technology.