Mapping the Summer Camp Business

Photograph by Douglas Grundy/Three Lions/Getty Images

On May 15, Jeff Cheley will leave Denver and drive 75 miles up into the Rocky Mountains to prepare his family’s 91-year-old summer camp for the season. About a month later, the fourth-generation owner will welcome 500 campers to the 1,400-acre camp his great-grandfather Frank founded so boys and girls could hike, fish, ride horseback, and experience “the foundation for all that is big and fine in American life and character.”

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