Forget Recipes, Food52 Wants to Crowdsource Cooking ItselfKevin Fitchard
When Amanda Hesser and Merrill Stubbs founded Food52 in 2009, they were looking for a way to create the world’s first crowdsourced cookbook. After 52 weeks (hence the name) of online recipe contests, they had the 140 dishes needed for their cookbook, but they also discovered they had inadvertently created a community of passionate home and professional cooks, all willing to share their recipes and their culinary wisdom.
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