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B-School Research Briefs

B-School Research Briefs
Photograph by Paul Simcock/Getty Images

Businesspeople have hearts. Really. If you don’t believe it, take a look at some of the research recently coming out of top business schools. It focuses on humanity and the nitty-gritty of everyday life, including energy efficiency to help the environment and the wallets of property owners, the influence of coupons meant to save people money, patient outcomes based on the cost of health care, and the bedside manner of doctors.

Scientists realized that commercial building owners were not interested in retrofitting their properties to make them more energy efficient. Why? Because electricity, heat, and air conditioning were usually turned on all at once by a timer, which meant it was a fixed cost and was not factored into other expenses. Three professors at the UC Berkeley Haas School of Business began doing their own research on the topic.