Hilary Mason: From Tiny Links, Big Insights
When a restaurant opened near her New York City apartment, Hilary Mason found its menu uninspired: salmon, arugula, and all the other culinary keywords without any of the risky dishes that make for great dining. “I thought, ‘This must be the median West Village restaurant; it’s just so boringly average,’” she says. Most people would have written a tepid Yelp review and left it at that. Mason looked to the data for truth. The 33-year-old wrote a program to crawl the Web and download menus from New York eateries. It took her down a rabbit hole of restaurant exploration. She didn’t figure out the perfectly average spot, but she learned that there are 173 different burgers to order in the West Village—but 363 in the East Village, and at lower prices.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- This $14 Million Atlanta Home With Bunker Is ‘Safest in America’
- GE's New CEO Vows Sweeping Change After ‘Unacceptable’ Report
- These Cities Make NYC Housing Look Dirt Cheap
- Separatists Pledge to Fight On After Spain Moves to Oust Catalan Leaders
- The U.K.'s $86 Billion Pension Problem Is About to Solve Itself