No More Junk in Ford's Trunk

Stephen Odell (left), chief of Ford Motor's Europe unit, stands with Ford CEO Alan Mulally at the 2012 Geneva International Motor Show in Switzerland. Photographer: Chris Ratcliffe/Bloomberg

When I was in grade school, Dad thought he was doing the household a favor by buying a pair of silver 1983 Ford Thunderbirds. What a disaster. A case study in halfhearted manufacturing and product design, the twins were always in the shop. Soviet-inspired electrical wiring. A/C always on the fritz. Ford truly meant Fix or Repair Daily.

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