E.F. Hutton Gets Its Voice Back

Workers chalk up stock quotations as clients use ticker-tape machines and telephones at an E.F. Hutton & Co. stockbroker's office in 1925 Photograph by FPG/Archive Photos/Getty Images

Brands spend so much time and money getting into our psyches. Why not bring back old slogans, jingles, and logos to tap antediluvian reservoirs of goodwill and nostalgia? Who didn’t love Jordache jeans resurrecting its classic 1979 ad in 2000? Or the unlikely comeback of defunct scary-old-guy brew Rheingold Beer, which is reprising its Miss Rheingold Pageant with the help of irony-craving New York barmaids? I personally want long-neglected RC Cola to make a big marketing comeback (yes, RC still exists). Sun Drop already has. Ditto Throwback Pepsi and Mountain Dew.

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