Remind Customers Your Seasonal Business Opens Soon

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Seasonal businesses need to remind clients they still exist well in advance of their busy months. If they don’t execute a marketing plan early, they risk losing established customers and missing out on the chance to make new ones, says Chris Rimlinger, senior vice president of marketing for Money Mailer, a direct mail business in Garden Grove, Calif. Rimlinger spent two decades at large food and beverage corporations, where she developed marketing programs in partnership with small, specialty grocery retailers, and now works with hundreds of small companies to develop advertising and marketing plans. I spoke to her recently for her take on how entrepreneurs preparing for summer should build consumer awareness.

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