Elpida Is the Apple of Global Tech's Eye

Rivals covet Elpida’s mobile chips and business ties to the iPad
Elpida DRAM chips in the iPad 3's logic board. Elpida sells 40 percent of its DRAM output to Apple Courtesy iFixit

Elpida Memory filed for bankruptcy protection in late February. So how is it that the Tokyo-based chipmaker is now one of the hottest takeover plays in tech? While potential suitors ranging from South Korean and Japanese tech companies to U.S. private equity firm TPG Capital aren’t much interested in Elpida’s workforce or even most of its chip product, they do covet Elpida’s unit that makes chips for Apple’s iPad and iPhone. And they want to make sure their competitors don’t get there first.

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