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Donald Trump's 'Success' Cologne Gets the Smell Test

Donald Trump's 'Success' Cologne Gets the Smell Test
Photograph by Mark Peterson/Redux

Donald Trump’s new cologne smells like soap. Not bar soap exactly, more like a really nice men’s body wash—the kind that costs $12 at the drug store instead of the generic $9 one. It’s also reminiscent of a fashion magazine that contains too many perfume ads, such that the scents mix together until they’re indistinguishable from one another. That’s what Trump smells like. That is, assuming he actually wears his new $55 cologne, “Success.”

Surprisingly, Success is not the most arrogantly titled celebrity perfume ever created (that would be Diddy’s Sean Jean scent, “I Am King”). It also isn’t Trump’s first foray into cologne. In 2004 he partnered with Estée Lauder to launch “Donald Trump, The Fragrance,” which, according to early press releases, contained “hints of mint, cucumber and black basil.” Otherwise known as a salad.