Donald Trump's 'Success' Cologne Gets the Smell Test

Photograph by Mark Peterson/Redux

Donald Trump’s new cologne smells like soap. Not bar soap exactly, more like a really nice men’s body wash—the kind that costs $12 at the drug store instead of the generic $9 one. It’s also reminiscent of a fashion magazine that contains too many perfume ads, such that the scents mix together until they’re indistinguishable from one another. That’s what Trump smells like. That is, assuming he actually wears his new $55 cologne, “Success.”

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