Coming Soon to Your Desktop at Work: Ads
There has long been a divide between business and consumer software: Companies mostly buy licenses to use applications, while consumers often pay nothing and advertisers shell out money to reach them. Several startups have begun tearing down that divide by offering ad-supported business software. Rather than charging thousands of dollars for multiyear licenses and maintenance fees, these companies give away programs that manage medical records, monitor information technology networks, track revenue, and more. Such sites become “communities for practitioners, and that’s very valuable for anybody selling to them,” says Jeremiah Owyang, an analyst at Altimeter Group in San Mateo, Calif.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Fewest Jobless Claims Since 1973 Show Firm U.S. Job Market
- Germans Are Going Wild for a Show Set During the Dawn of the Nazis
- U.S. Senate Adopts Budget, Giving Momentum to Trump's Tax-Cut Plans
- The U.K.'s $86 Billion Pension Problem Is About to Solve Itself
- GE's New CEO Slashes Profit Outlook, Sends Shares Tumbling