Apps: It's Time to Talk About the Creepy Factor

Photograph by Assembly

The app world is getting a reality check, thanks to apps like Girls Around Me, Placeme, or even Highlight. So far, when it comes to sharing data, the benefits still outweigh the momentary gut check when your aunt references a party photo or your friends unexpectedly check you in to a place while you told your boss you were home sick. But in the past month one word has kept popping up to describe the current direction of social apps: creepy. Instead of SoLoMoCo or another dumb acronym, this one is an uh-oh.

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