Ren Ng: Focused on Reinventing Photos

Focused on Reinventing Photos
Photograph by Mathew Scott for Bloomberg Businessweek

When Ren Ng unveiled his Lytro camera last year, he got the kind of response entrepreneurs dream of: breathless write-ups from the press and, more important, an invitation from Steve Jobs to demo the device at his Palo Alto home. “It was really inspiring,” says Ng, who considered Apple a role model while he was secretly developing the Lytro from 2006 to 2011. “He was so clear-thinking.”

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