Wanted: Help to Restore the NCAA's Good Name

Former Penn State assistant football coach Jerry Sandusky arrives at Centre County Courthouse, on December 13, 2011 in Bellefonte, Pennsylvania. Photograph by Mark Wilson/Getty Images

Wanted: advertising agency to burnish the image of a high-profile not-for-profit with a serious reputation problem. Ad Age reported this week that the NCAA has sent out a request for proposals for a new agency to help spread the good word about college sports. “We’re seeking to move to a more multiplatform approach beyond just television, and any time you significantly change the scope of work, our policy here is that you go out to market,” says NCAA spokeswoman Amy Dunham.

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