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Patagonia Swims Upstream With New Salmon Jerky

The outdoor gear and apparel company rolls out its line of sustainable foods
Patagonia Swims Upstream With New Salmon Jerky
Courtesy Patagonia

It has been a dozen years since Patagonia blazed a trail with efforts to increase the apparel industry’s use of organic cotton. Now, the company is setting its sights beyond apparel and outdoor gear to transform the packaged-food industry. Today with the introduction of three flavors of Wild Salmon Jerky, it’s launching Patagonia Provisions, a new line of sustainable foods. Bloomberg Businessweek spoke with Eric Neuron, who is heading up the effort, to learn how the company is managing spawning seasons, selecting jerky flavors, and trying to save a salmon species in the process.

This is a far cry from clothes and gear. What’s the history behind this effort?