Alvin and the Profits
Chipmunks get into the darndest places. A few months ago, Ross Bagdasarian Jr. was vacationing in a remote part of Myanmar, reachable only by boat, when his tour guide asked what he did for a living. Since American movies and TV shows generally aren’t legally available there, Bagdasarian began explaining that he owns Alvin and the Chipmunks, a music, media, and merchandise franchise based on mischievous rodents that sing pop hits in helium-high voices. As it turns out, he didn’t need to explain. “She knew it!” he remembers with a laugh. “It’s funny, because if you look at the breadth of this thing it’s in 75 or 80 countries—and those are just the ones that do it lawfully.”
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.