Tapping Your Inner Gambler to Encourage Thrift

Photograph by Nancy Rose

Rather than blow your cash on Mega Millions fantasies, Priya Haji wants you to save it. In November, the serial entrepreneur launched SaveUp, a site to teach financial literacy and reward users for squirreling away money in savings accounts and paying off car loans. Prizes include African safaris, Apple gizmos, vacuum cleaners, airline tickets, student-loan payoffs, cash—anything, really, that SaveUp sponsors want to flog, with Haji’s approval.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.