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Must-See TV—from Intel?

Must-See TV???from Intel?
Photograph by Chris Goodney/Bloomberg

Recently, word leaked out that Intel is evaluating whether to launch a new online television service that competes with cable. It will be a bold move for the chipmaker, which has developed a strong brand in the minds of the consumer, thanks to the long-running Intel Inside campaign.

Such a radical shift into the world of Internet television requires Intel to develop a completely new business model, in which it creates a service it sells directly to consumers. Developing a new business model inside a large company is the triple flip with a half-twist of management challenges. Intel has never successfully designed or sold anything directly to the consumer. In fact, it’s bombed on several occasions. Remember Intel Online Services, the company’s failed attempt to shift into the Web-hosting business?